Addis Ababa: The Ethiopian Airlines Group won the Prestigious 'Outstanding Tourism Transportation Award' at Africa Tourism Leadership Forum. 'Ethiopian Airlines is thrilled to announce that it has been bestowed with the coveted 'Outstanding Tourism Transportation Award' at the 2024 Africa Tourism Leadership Forum (ATLF) held in Gaborone, Botswana,' the group stated. This prestigious accolade recognizes tourism transportation organizations that consistently deliver the highest standards of service to travelers while upholding strong sustainability and environmental credentials. The award specifically highlights the most reliable and efficient transportation companies serving all destinations across the African continent, including remote tourism hotspots. Ethiopian Airlines' triumph is a testament to its unwavering commitment to connecting Africa and the world through a seamless and exceptional travel experience. The airline's extensive global network, coupled with its pioneering initiatives towards susta inability and its dedication to service excellence, played a pivotal role in securing this distinguished recognition. 'We are honoured to receive this prestigious award,' said Mesfin Tasew, Group CEO of Ethiopian Airlines. 'This recognition validates our unwavering commitment to providing our passengers with the highest quality of service and fostering sustainable tourism across Africa. As a Pan-African and the largest network operator in Africa, our vision has always been to connect Africa to the world, and the world to Africa, and this recognition from ATLF encourages us to set the bar even higher.' The African Travel and Leadership Forum serves as a premier Pan-African platform, fostering dialogue among pivotal contributors to Africa's travel, tourism, hospitality, and aviation sectors. This forum facilitates networking, the exchange of insights, and the formulation of strategies to bolster intra-continental travel and tourism, thereby augmenting the brand value of "Destination Africa." The ATLF Award s are distinguished as the inaugural Pan-African accolades dedicated to acknowledging African-driven innovation, excellence, and transformative initiatives within the travel and tourism sphere. Furthermore, Ethiopian Airlines is at the forefront of promoting tourism across Africa. Through its subsidiary, Ethiopian Holidays, it provides an array of travel packages that are integrated with its vast destination network, thus enhancing the interdependent relationship between tourism and air transport. Source: Ethiopian News Agency